How do we use your information?
We use information we collect to provide a personalized experience to you, including ads, along with the other purposes we explain in detail below. For some of these purposes, we use information across our Products and across your devices. The information we use for these purposes is automatically processed by our systems. But in some cases, we also use manual review to access and review your information. To use less information that’s connected to individual users, in some cases we de-identify or aggregate information. We might also anonymize it so that it no longer identifies you. We use this information in the same ways we use your information as described in this section.
Here are the ways we use your information:
To provide, personalize and improve our Products
Read more about how we use information to provide, personalize and improve our Products:
To promote safety, security and integrity
We use information we collect to help protect people from harm and provide safe, secure Products.
To provide measurement, analytics and business services
Lots of people rely on our Products to run or promote their businesses. We help them measure how well their ads and other content are working.
We communicate with you using information you've given us, like contact information you've entered on your profile.
To research and innovate for social good
We use information we have, information from researchers and datasets from publicly available sources, professional groups and non-profit groups to conduct and support research.
More in the Privacy Policy